ABOUT 1 MONTH AGO • 2 MIN READ

🏴‍☠️ $5,200 of Costco returns sold in 2.5 hours

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.

If you’re new here, I’m the auction guy you probably saw on Insta, YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.

Thanks for being here Reader. Let's get right into it.


Last week I ran an experiment that earned $5,200 in 2.5 hours, and it's the reason I'm giving you 72 hours to try our Pro membership ($45/mo) completely free. More on that in a second. First, why experiments matter.

Experimentation is the most crucial part of every system I share with you.

Constant experimenting creates an uncommon and full life.

One of my favorite phrases:

"I am trying a new experiment. I don't know where it will lead, but I know I will learn something new."

Many times, I get my ass kicked. Sometimes, I hit the jackpot.

I have always had at least one business that I described as my “sandbox”.

Framing these riskier businesses as an experiment helped me succeed.

And when I say ‘riskier,’ I mean the risk to my ego in case I failed.

It’s easier to fail at an experiment, learn, and move on to the next one. Many did fail. But enough worked to make all the difference.

Last week I took on a new experiment that I had no idea how it would turn out.

What was it?

Live Selling on TikTok from inside a big-box customer returns warehouse that was full of Costco customer returns.

Was it successful?

Here are the details:

The livestream generated more than 208,000 LIVE impressions, sold 75 items, and drove over $5,200 in revenue in 2.5 hours.

That’s a 388% increase over my collaborator, Kip Roland’s, typical live streams.

Why did we do this experiment?

Because we wanted to see if we could sell BIG items on live streams. Super heavy Blackstone grills, giant inflatable dinosaur water slides, and more.

Plus, we wanted to attract new potential resellers to live selling and to our community. During the sale, we offered a free 30-day trial to our PRO membership.

Pro includes the Reseller Mastermind + the Live Selling Academy. Normally $45 per month, it’s yours for free.

And since you guys are awesome, I wanted to give you the same opportunity to try out Pro for free. But only if you act now.

I’m leaving this offer open for the next 72 hours only. This is your chance to start your own experiment, with zero risk.


You get a full month of Pro for free, then decide if you want to continue your membership at $45 per month. One click cancel if it’s not for you.

Have a profitable week and cheers to your experiments!

~ Shannon Jean

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.