If you’re new here, I’m the auction guy you probably saw on Insta, YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.
Thanks for being here Reader. Let's get right into it.
Two years ago I had 38 followers on X.
Not 38 thousand. Thirty-eight. Most of them were people I'd met in person who followed me to be polite.
I posted anyway. Every day.
This week I hit 57,908.
I put that number on X, and the post took off.
But this is not a story about social media. Stick with me.
The first four months were brutal. I'd write something I thought was good, hit post, and get 3 likes. Usually, one of them was my wife. I'd check the follower count and it would be 61. Then 64. Then 63 because somebody left.
There was no sign it was working. None. If I'd been looking for proof at month four, there wasn’t any. Anyone watching from the outside would have told me to stop.
I kept going because I'd made a deal with myself before I started. Two years. Not "until it works." Two years, no matter what the numbers said.
What I did do was change things constantly. Different formats, different topics, different times of day. I kept the streak and kept swapping out what I posted until I found what people wanted.
Around month 8, something shifted. I still can't tell you exactly what.
A post landed with the right people; they shared it, and I picked up 5,134 followers overnight. From there it compounded.
Same thing happened on Instagram. 13 followers to 88,151. Same thing on YouTube. Zero to 22,145. Same thing with this email. You're one of 25,082 people reading it right now, and two years ago that number was zero.
No ads. No tricks. I posted every day and gave it enough time to matter.
Here's why I'm telling you.
I watch resellers hit that same wall and walk away.
The first pallet is ugly, so they decide liquidation doesn't work. First month on eBay brings in $140. First four TikTok shows do $124, so live selling is a scam. First 50 FBM listings sit for three weeks, so the platform is dead.
Months four to six are when most people quit. Right before it turns.
If I could go back, I'd change one thing. I spent the first year trying to figure it all out alone. Watching the people who were already two years ahead of me, guessing at what they were doing, learning everything the slow way. I'd have gotten to the same place a lot faster if I'd just been in the room with them.
That's the whole reason Reseller Mastermind exists. I started all of this to see if I could productize what I know, and the Mastermind is where that experiment landed.
3,331 resellers. A lot of them are two years ahead of where you are right now, and you can be in the room for $5.
Whatever you're working on, start today. And give it two years.
Cheers to your inevitable success!
~ Shannon Jean
