ABOUT 1 HOUR AGO • 2 MIN READ

🏴‍☠️ $1 pallet → $5,000. $0 couch → $60,000

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.

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If you’re new here, I’m the auction guy you probably saw on Insta, YouTube or X. You may have downloaded my Auction Starter Guide with the lists of all the auction sites and tips on getting started.

Thanks for being here Reader. Let's get right into it.


I sold $3.7 million in designer handbags without knowing a thing about handbags.

That’s not a brag. It’s the point.

Because I’m not even the best story in our community. Not close.

Here’s what the people in Reseller Mastermind are doing right now.

  1. They started knowing nothing
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    Joe Earl had never used a pressure washer in his life. He sold over 1,000 of them his first year and now makes $30,000 a month selling other categories.
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    Brayden Flack started with rugs and women’s shoes. Now he does $65,000 a month live selling food.
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  2. They started with almost nothing
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    Mindi Reinke paid $1 for a pallet of books for her home library. She turned it into $5,000 on eBay.
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    Mike McCabe picked up a free couch off the curb. He’s flipped 160 more since, for $60,000 in one year.
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    Yancy Forsythe accidentally won 8 refrigerators. Now he buys appliances by the truckload.
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  3. They started over
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    Kip Roland lost his Amazon account overnight. He switched to selling customer returns on TikTok and Whatnot and is now past $800,000.
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    Joe Poole walked away from a six-figure salary. Now he does $25,000 a month with his wife and kids working beside him in the warehouse.
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    Jim Rowe went from hauling junk to $1 million in furniture sales his first year.
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  4. They used what was already in front of them
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    Michael Prendamano turned his death pile into The Bin Store. It’s now a $4 million a year business.
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    Melanie Hiatt has sold over 1,000 Costco customer return rugs out of her garage in Tulsa.
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    Aviva Steenstrup spent a decade inside luxury fashion. She did $150,000 her first year selling handbags from Japan auctions.

Notice what’s missing from every one of those stories?

Nobody waited until they were an expert. Nobody had it all figured out.

They surrounded themselves with people who’d already done it, asked the questions, and got started.

That’s the part most people skip. They watch another 200 videos, wait for the perfect pallet, and a year from now they’re still waiting.

Want to be the next story in this email?

Let’s go!

Cheers to your inevitable success!

~ Shannon Jean

I built and sold companies for 30 years. Now I help resellers build theirs.

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Unconventional Entrepreneur

I share tools to live an uncommon life. As a builder and Unconventional Entrepreneur, I’ve spent the last 25 years testing what works and cutting what doesn’t. This newsletter is where I share the real strategies, systems, and revenue streams that have created my uncommon life. If you’re building something of your own, you’re in the right place.